Instructor, Digital Marketing

Full Time: 100% FTE, 40 hours per week

Compensation: $20.19 - 23.00 per hour, non-exempt

Benefits Overview: Medical, vision, dental and life insurance, vacation and sick time off, paid federal holidays, and retirement plan (See full job description for more details).

Organization Size: 50+ employees

Reports to: Manager, Digital Arts and Technology Program

Location(s): Work from the Stockton Center four days out of the week and from the Modesto Center one day a week. 

NOTE: Instructor roles are eligible for a hybrid work schedule after successful completion of their first 90 days of employment and only during off-season programming seasons.

JOB OVERVIEW:

Digital NEST is a workforce development center that has welcomed thousands of youth from working-class, farmworker communities to develop the technical and professional skills they need to achieve their dreams. It is an exciting time for the NEST. We are focused on growth and expansion to five communities across The Monterey Bay (MB) and San Joaquin Valley (SJV) Regions in Northern California. Digital NEST has Centers in the heart of Watsonville, Salinas, Gilroy, Modesto, and Stockton.

The Digital Marketing Instructor will support the growth of the Digital Arts and Technology Program (DAT) by leading and collaborating on the development and implementation of the training for the Digital Marketing Programs. Overall, this position recruits, instructs, advises, mentors, and coaches members in technical and professional (soft) skills development for the Digital Arts and Technology Pathway.

RESPONSIBILITIES:

Program Development and Delivery (60%)

• Plan and execute yearly programs for Digital Marketing in the DAT Pathway that can scale across all Digital NEST centers.
• Collaboratively create, develop and implement Digital Marketing curriculum in alignment with our bizzNEST program and industry standards, alongside the DAT Team. 
• Continuously review, update, and revise curriculum materials to incorporate the latest industry trends, standards, and best practices.
• Facilitate training sessions that build foundational skills in Digital Marketing and prepare youth for careers in marketing.
• Lead low-barrier entry-level Marketing Clubs and workshops to introduce youth to the Digital Marketing concentration and spark interest in the DAT pathway.
• Develop proficiency in Digital NEST’s Professional Skills curriculum and teach these skills to DAT members and program participants.
• Coach and mentor youth with the goal of challenging, encouraging and supporting them in achieving paid, on-the-job trainee positions as interns in the bizzNEST program.
• Maintain accurate records of member progress and report on outcomes as required.
• Hold members accountable during training sessions by establishing behavioral standards and providing coaching and feedback aligned with the Professional Skills curriculum.
• Prepare rooms and equipment for classes, workshops, and other activities.
• Support Manager in monitoring industry trends and advancements to ensure curriculum remains cutting-edge, relevant to evolving job market demands, and aligned with larger programmatic goals. 

Member Engagement and Recruitment (30%)

• Build relationships with teachers, counselors at high schools and community colleges, as well as community leaders, to identify potential members interested in DAT and Digital NEST Programs. 
• Identify and cultivate prospective members for the Digital Marketing (DAT) program; maintain a student information system to track participation and engagement, and produce necessary reports.
• Collaborate with the HUB team and DAT Pathway team to design and execute youth outreach initiatives, including tabling events, classroom presentations, and other engagement opportunities.
• Actively participate in weekly HUB team meetings to strategize recruitment and member engagement, and help organize center engagement and recruitment events.
• Provide additional support to members outside regular programming hours to reinforce understanding and enhance engagement with Digital NEST.
• Offer essential youth development services to members, encompassing guidance, mentorship, and career advice, monitoring members status and wellbeing, sharing observations across program staff.
• Collaborate with other team members to coordinate and support the recruitment of DAT members, while assisting with broader recruitment efforts across other Digital NEST programs as needed.

Key Member of the Digital NEST Program Team (10%)

• Represent the Digital NEST in a professional, constructive and compelling manner to stakeholders at meetings, on social media, at public events and in media products or written publications. 
• Provide general support to fundraising efforts expected of all staff: showcase members and member work, speak articulately about programming and be a model representative and evangelist for Digital NEST in the community.
• Follow organizational policies and procedures (e.g. keeps calendars and other documentation up-to-date, attends mandatory meetings); proactively and promptly communicates problems with policies and procedures to the supervisor.
• Serve as a role model for Members regarding career aspirations, becoming tech-savvy and social enterprise;  live by and uphold our work community’s values and codes of conduct.
• Participate in Digital NEST evening and weekend programs and events on an occasional basis; facilitate youth involvement in these programs and events. 
• Transport themselves to Digital NEST facilities and to outreach locations.
• Performs other duties and tasks assigned by the supervisor. 

QUALIFICATIONS:

• At least 3 years of full-time, formal experience with Marketing; alternatively a bachelor degree or industry certification in Marketing with the addition of a formal portfolio. 
• At least 1 year of full-time experience teaching or working with youth using culturally responsive experiential learning pedagogies and instructional methods. 
• Excellent classroom management skills, preferably learned or previously applied in an out-of-school program setting.
• Familiarity with social media platforms, Adobe creative suite, and video editing software.
• Experience working with young adults ages 14 - 24.
• Demonstrates qualities of flexibility and adaptability in teaching and professional settings.
• Ability to connect positively with youth; a positive, engaging and authentic presence.
• Demonstrates resourcefulness and problem-solving skills.
• Ability to effectively communicate and collaborate with managers and coworkers across all departments.
• Ability to take initiative and ownership in regards to time management of assigned tasks.
• Valid driver’s license and a reliable, insured automobile.

PREFERRED, BUT-NOT-REQUIRED QUALIFICATIONS:

• Bilingual/Biliterate English and Spanish

REQUIREMENTS:

• Passion for the mission of Digital NEST and belief in upholding organization’s core values.
• Understanding of and sensitivity to issues of culture/ethnicity/race, gender, sexual identity, class/SES and immigration status.
• Ability to be an ally to people of color, women and lesbian, gay, bisexual, transgendered, queer, questioning and intersex individuals and their allies (LGBTQIA).   
• Must have a valid CA driver's license and be able to travel and work evenings or weekends occasionally, or as needed.

NOTE: The job offer will be contingent upon the successful completion and passing of a background check.

ABOUT OUR BENEFITS: We take a holistic approach to wellness, physical, emotional, and financial. Our comprehensive benefits package includes:

• 100% Agency Paid Medical, Dental, Vision, and Life Insurance for the employee
• SIMPLE IRA Retirement Benefit with up to 2% employer match
• 10 Paid Vacation Days for Full-time Employees (non-Director and non-Chief positions)
• 13 Paid Holidays Annually Plus Business closure/holiday the week between Christmas Day and New Years Day
• Paid Sick Time Off
• Annual Parking Permit
• Flexible Work Schedule

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable, and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role and encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem-solving and more creative thinking, so we're dedicated to adding new perspectives to the team. We look forward to hearing from you.

Digital NEST, Inc. is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Digital NEST is committed to an inclusive experience for all applicants and will endeavor to make reasonable accommodations in the interview process, to the known physical or mental limitations of qualified employees with disabilities unless the accommodation would impose an undue hardship on the operation of our business.  

Please refer to our career page for more information on how to apply for reasonable accommodations.